Thanks to the integration of Promptmate.io with Zapier, automating your cold prospecting campaigns just got a whole lot easier. Now, you can send personalized emails that include an in-depth audit of the prospect’s website. This audit, based on your specific offer,can focus on one of the four crucial aspects which are:
- Messaging and Value Proposition
- Relevance of Content
- SEO
- Speed and Responsiveness
But to show Promptmate’s ability to handle all of them at the same time, in this article I’ll guide you through the process the goes through all of them. Let’s jump right in!
Input
All you require as input are the URL of your prospect’s website and your LinkedIn profile URL. For this demonstration, I’ve chosen to utilize an ecommerce website and my own LinkedIn profile.
Prompt 1: Analyzing Messaging and Value Proposition
The initial prompt may seem straightforward, but it efficiently serves its purpose. With Promptmate’s Webpage Content / Screenshot extender, we gain the capability to scrutinize the content of the website and assess both the messaging and the value proposition conveyed on the web page.
Prompt 2: Analyzing Relevance of Content
With the help of another prompt, we’ll dig into how relevant the content is and ensure it hits the mark by addressing the specific pain points of our target audience.
Prompt 3: SEO Analysis
Utilizing Promptmate’s data extenders, specifically “Get Ranking Keyword for URL” and “Google Ads Search Volume,” we can pinpoint existing keywords on the webpage, analyze their search volume and difficulty, and even offer suggestions for new keywords, including long-tail variations.
Prompt 4: Speed and Responsiveness Analysis
For the fourth prompt, we’ll focus on technical aspects like mobile responsiveness, loading speed, and identifying any broken links. This comprehensive analysis will be made possible through Promptmate’s “PageSpeed Insights” data extender.
Prompt 5: Linkedin Profile Summary
For the fifth prompt, we’ll leverage Promptmate’s LinkedIn Profile data extender to craft a summary highlighting our expertise and the value we bring based on the content of our LinkedIn profile. This will enable the AI to generate an email that resonates with the prospect by showcasing our expertise.
Prompt 6: Email Body Text
Building upon the insights gathered from the previous prompts, prompt 6 functions as a cold email expert, crafting the email body text for us. It utilizes the results obtained from the preceding prompts as input to fulfill its task when it comes to our cold prospecting campaign.
Prompt 7: Email Subject
Drawing from the email body text generated in prompt 6, prompt 7 will generate a compelling email subject for us. Having a separate prompt dedicated to this aspect is valuable for our Zapier integration, as it ensures focused attention on crafting an engaging subject line.
Prompt 8: Extracting email from the prospect’s website
Finding the email on the prospect’s website was a bit tough at first. Using the Webpage content data extender only looked at the homepage, which often didn’t have the email. So, I tried something different. Instead of that, I used our Google Organic SERP extractor. But instead of a keyword, I put in the prospect’s website, “email” before it, and “@” after it. And it worked!
Zapier Integration
Zapier integration only includes two apps. The Promptmate.io app and the Gmail app. Let’s look at them separately:
The Promptmate.io Zapier App
To utilize the Promptmate.io app on Zapier, start by creating a new Zap. Click on “Trigger,” then type “promptmate” into the search bar to find the app. Select the Latest / Beta version to proceed.
As an “Event,” choose “New App Result.” Run the app to enable Zapier to recognize it. You’ll need to connect your Promptmate.io user account to proceed. In the screenshot below, you’ll notice that the Promptmate app was labeled “Prospect Audit and Cold Outreach Pitch.”
If this is your first time using Promptmate with Zapier, you’ll need to add your API Key. Here’s how to get it:
- Go to app.promptmate.io.
- Click on the green arrow next to your profile photo at the top right.
- Select “> API Keys” from the dropdown menu.
- Click on “Add API Key.”
- Name it, for example, “Zapier,” then click “Create.”
- Copy the API Key.
Once the Promptmate app has been successfully triggered, it’s time to add the next step, which involves your Gmail account.
The Gmail Zapier App
To get started, select the event. Choose “Create Draft.” This will generate a new email message without sending it, placing it in your Gmail “Drafts” folder. Then, proceed to connect your Gmail account.
The final step is the “Action” step, which is straightforward. Each action step corresponds to a prompt result generated from Promptmate. Here’s how it works:
- For the “Subject,” use Promptmate’s Prompt 7 result, which generated the email subject for our cold email.
- Under “To,” utilize Prompt 8, which found the company’s email using data from Google SERP, thanks to Promptmate’s Google SERP data extender.
- Choose your own email as the “From” address, from which you’d like to send the email.
- For the “Body,” select the prompt that generated the body text of the email. And that’s it!
The Result (The Email Draft)
And you’re ready to kick off your cold prospecting campaign! If you navigate to “Drafts” in your Gmail, you’ll discover the draft email, all set to be sent to your prospect! Feel free to make any adjustments you deem necessary before hitting send!
Conclusion
Thanks to Promptmate.io and its Zapier integration feature, you’ve successfully crafted a personalized cold email draft ready to send to get started with your cold prospecting. What sets this email apart is that it doesn’t just pitch your services; it includes a comprehensive audit of their company’s website, covering:
- Messaging and Value Proposition
- Relevance of Content
- SEO
- Speed and Responsiveness
This personalized cold prospecting approach not only sets you apart from the competition but also provides valuable insights to your prospect, showcasing your expertise in the field. By offering this level of personalized value, you significantly increase the likelihood of securing a call and closing the deal. Promptmate.io demonstrates the power of AI, delivering precisely what you need to streamline your outreach efforts. I encourage you to give it a try—you’ll be pleasantly surprised by the results!
