Social listening involves actively tracking and analyzing conversations, mentions, and feedback from social media channels, forums, news outlets, and other online sources.
This template essentially gathers real-time trending topics, analyzes consumer sentiment, distills key insights, detects potential crises, and identifies influential figures using data obtained from Google News and Google Alerts RSS feeds.
Here's a list summarizing the functionalities of the template:
- Extract Trending Topics: Retrieves trending topics from Google News and Google Alerts RSS feeds.
- Analyze Consumer Sentiment: Utilizes sentiment analysis to assess consumer sentiments within news articles and discussions.
- Extract Key Insights: Distills key insights from the collected news data, highlighting significant trends and developments.
- Detect Emerging Crises or Negative News: Swiftly identifies potential crises or negative news to enable proactive mitigation strategies.
- Identify Thought Leaders, Industry Experts, etc.: Identifies influential figures and thought leaders within the gathered data.
By engaging in social listening through tools like the template utilizing Google News and Google Alerts RSS feeds, businesses can gain a comprehensive understanding of their audience, industry landscape, and potential areas for growth. It enables proactive actions, informed decision-making, and the ability to stay ahead in a dynamic and competitive market.
Prompt steps
For each line of your CSV these steps were executed
- Extract Trending Topics from Google News and Google Alerts
- Analyze Consumer Sentiment, Discussions, etc.
- Extract key insights from news data
- Detect emerging crises or negative news
- Identify thought leaders, industry experts, etc
Input fields (CSV columns):
These fields were used in the template CSV
- Google News Link
- Google Alerts RSS Link