This template utilizes data from Google Maps and Google My Business reviews to deliver a detailed competitive analysis and tailor a strategic marketing approach for your local business. Below is a detailed description of the template's functionality and benefits:
Input Requirements:
Business Name: Enter the name of your business to personalize the analysis.
Offer: Describe your product or service offer to define unique value propositions.
Keyword and City Name: Specify the primary keyword associated with your business along with the city name to localize the analysis.
Goal: Define the specific goal for the marketing strategy, such as increasing brand awareness or boosting sales.
Process Steps:
Identifying Target Audience: AI algorithms analyze demographic and psychographic data to pinpoint the ideal customer profile for your business.
Define Buyer Personas: Creation of detailed buyer personas to better understand the different segments of your audience and their needs.
Top 5 Local Competitor Analysis: Using data from Google, a thorough analysis of the top five local competitors is conducted to benchmark against industry leaders.
Competitors' Offer, USP, and Segmentation: Identifies and evaluates competitors’ offerings, unique selling propositions, and market segmentation strategies.
Define My Brand Positioning: Helps in establishing a distinctive brand position in the market that resonates with your target audience.
Define My Brand Tone and Messaging: Recommendations for consistent brand messaging and tone that aligns with your brand's identity and goals.
Instagram Plan: A strategic Instagram marketing plan to engage and grow your followers, tailored to your business objectives.
Local SEO Plan: Customized strategies to enhance local online visibility and search engine ranking.
Event Marketing Plan: Suggestions for planning and promoting events that align with your business objectives.
Email Marketing Plan: Develops an effective email marketing strategy to nurture leads and retain customers.
Paid Advertising Marketing Plan: Outlines an approach for paid advertising campaigns, focusing on maximizing return on investment.
Results:
By utilizing this template, users can systematically create a tailored marketing strategy that highlights strengths and opportunities for improvement. The result is a robust and informed plan that encompasses various facets of marketing, such as social media, local SEO, and events, thereby empowering users to compete effectively in their local market.
Bulk Processing:
For users managing multiple businesses or locations, the option to upload a CSV file allows for bulk processing. This feature expedites the creation of comprehensive marketing strategies for each individual line of CSV input, ensuring efficiency and scalability. This template is an ideal solution for local businesses looking to leverage AI technologies to gain a competitive edge and achieve marketing success.
Prompt steps
For each line of your CSV these steps were executed
- Identifying Target Audience
- Define Buyer Personas
- Top 5 Local Competitor Analysis
- Competitors offer, USP and segmentation
- Define My Brand Positioning
- Define My Brand Tone And Messaging
- Instagram Plan
- Local SEO Plan
- Event Marketing Plan
- Email Marketing Plan
- Prompt 11
Input fields (CSV columns):
These fields were used in the template CSV
- Business Name
- Offerta
- keyword and city name
- Goal