With many options to choose from when it comes to running your copywriting tasks, it can take some trial and error to figure out which one’s the best fit for your needs. This article compares the capabilities of Gemini, Claude and ChatGPT in use cases such as social media post ideation and creation or writing blog articles.
Promptmate conveniently allows you to choose for each prompt of a prompt chain which AI System you want to run the prompt with. That is why this comparison is based on using Gemini, Claude and ChatPT in Promptmate.
If you are looking for the best way to test Gemini, Claude and ChatGPT (as well as Mistral) for your specific prompt or would simply like to choose from the input of different AI Copywriters, I recommend using the easy to use template AI System A/B Testing (which is actually an A/B/C/D testing of these 4 systems running the same prompt with one click).
Gemini: Speedy and Accurate
Gemini consistently delivers high-quality results. One of the key strengths of Gemini is its ability to generate copy that is not only engaging but also optimized for search engines.
It effectively incorporates target keywords into the content, ensuring that the copy is SEO-friendly without compromising on readability. This makes Gemini a valuable tool for businesses looking to improve their online visibility.
Gemini is also first choice when you want to create structured content, as it is very good at providing shorter, on point lists and structured information in bullet points rather than long texts.
Claude: Creative and Nuanced
Claude really stands out with its ability to create nuanced and refined text. When I needed to write a compelling product description, Claude delivered a piece that perfectly captured the essence of the product while maintaining a natural flow.
It’s particularly great for scenarios that require a more sophisticated writing style. If you’re looking for an AI tool that can elevate your copywriting game, Claude is definitely worth exploring.
Update: Since this article was published, Claude 3.5 was released and we have made it the Claude default system on promptmate.io as it is really powerful and much better than the previous version. With that in mind, test your prompt with our AI System A/B Testing template and see for yourself, if the new Claude 3.5 might be the best choice for your use case.
ChatGPT 4.0: Versatile All-Rounder
I’ve personally used ChatGPT for a wide range of projects, and I’ve been consistently impressed with its capabilities as well as annoyed with the standard ChatGPT text creation. While it is a wonderfully affordable and useful language model, it tends to create text that sounds strongly “ChatGPT-made” and is not always good at following prompts accurately.
However, ChatGPT is extremely versatile. Whether you need to generate product descriptions, write blog posts, or craft compelling ad copy, ChatGPT can handle it all. You might just have to prompt some edits until the copy sounds the way you like it.
Update: Since this article was published, ChatGPT 4o was released and we have made it the ChatGPT default on promptmate.io, as it is a much more refined version of ChatGPT. This entire comparison could have gone ChatGPT’s way if 4o had been used. With that in mind, try out your prompt with our AI System A/B Testing template and see for yourself: the new ChatGPT 4o might be the best choice!
General Comparison of Gemini, Claude and ChatGPT for Copywriting
| Gemini | Claude | ChatGPT 4.0 | |
| Speed | Very fast | Medium speed, but generates higher quality output | Balancing speed & quality |
| Accuracy and Coherence | Generates copy that stays on track and maintains a logical flow, but occasionally struggles with factual accuracy | Highly accurate and well-structured output | Generally accurate information but sometimes less coherent transitions between ideas |
| Creativity and Originality | Excels at generating fresh ideas and unconventional approaches | Great at crafting clever wordplay and catchy phrases that grab attention | Generates original content that still aligns with your brand voice and messaging |
| Adaptability | Great at handling a wide range of copywriting styles, from persuasive sales copy to informative blog posts | Excels at capturing the nuances of more creative and expressive writing, making it a strong choice for storytelling and emotive copy | ChatGPT, while versatile, may require more guidance to adapt to specific styles effectively |
Use Case Comparisons
Use Case 1: Social Media Content Ideation & Creation
For this Use Case I am using the promptmate.io template Social Media Content Generator [Full Month]. The template is designed to streamline your social media content creation process. With just the input of the company’s website and goal, it first explores the brand’s website to understand their products, services, brand voice, and unique selling propositions. Then, based on the brand’s website content analysis, the second prompt determines the brand’s target audience. Next up, a comprehensive list of 28 unique content topics is created, each accompanied by a tailored, long-form caption.
The list below compares this template run with Gemini, Claude and ChatGPT. While the template produces 28 content ideas and long form captions, the table below will only compare the first 10 content ideas and 3 captions for their copywriting style and quality.
| Prompt | Gemini | Claude | ChatGPT 4.0 |
|---|---|---|---|
| Based on brand’s USP, brand voice, product, target audience and objective, create 28 topics useful to write captions that are engaging and brand-consistent. (Showing first 10 results) | Focusing on AI & Technology: 1. Boost Your Efficiency with AI: Discover how Promptmate’s AI tools can streamline your processes and free up your time for strategic tasks. 2. The Future is Here: Unleash the power of AI to automate tasks, analyze data, and generate creative content with Promptmate. 3. Unlock the Potential of AI: Empower your team with Promptmate’s cutting-edge AI-powered tools to optimize their workflow and achieve better results. Highlighting Data Extenders & Bulk Processing: 4. Say Goodbye to Data Entry: Simplify data management with Promptmate’s data extenders and bulk processing capabilities. 5. Work Smarter, Not Harder: Automate data processing and analysis with Promptmate to gain valuable insights and make data-driven decisions. 6. Maximize Your Productivity: Free your team from tedious tasks and empower them to focus on what matters most with Promptmate’s automation features. Showcasing Use Cases & Customization: 7. Generate Compelling Social Media Content: Simplify social media management with Promptmate’s AI-powered content generation tools. 8. Conduct In-Depth Competitor Analysis: Gain valuable insights into your competitors and stay ahead of the curve with Promptmate’s advanced tools. 9. Develop Effective Marketing Strategies: Create effective marketing campaigns and track their performance with Promptmate’s comprehensive tools. 10. Tailor-Made Solutions: Customize Promptmate’s tools and templates to perfectly match your specific needs and workflows. | 1. Unlock the power of AI: Streamline your business processes with Promptmate 2. Say goodbye to manual tasks: Automate your workflow with Promptmate’s AI tools 3. Boost your efficiency with Promptmate’s advanced AI systems 4. Simplify your data management with Promptmate’s bulk processing capabilities 5. Skip to the finish line: Achieve your goals faster with Promptmate’s AI templates 6. Revolutionize your visual SEO strategy with Promptmate’s analysis tools 7. Generate engaging social media content effortlessly with Promptmate’s AI 8. Stay ahead of the competition: Utilize Promptmate’s competitor analysis tools 9. Create compelling blog articles in minutes with Promptmate’s AI writing assistant 10. Streamline your marketing planning process with Promptmate’s AI-powered tools | 1. “Unlock the full potential of your business with AI-powered efficiency. Discover how with Promptmate.” 2. “Streamlining your business process just got easier. Dive into the world of AI with our easy-to-use tools.” 3. “Visual SEO analysis to outsmart your competition – see how Promptmate makes it possible.” 4. “From data bulk processing to seamless automation – your one-stop solution is here.” 5. “Why work harder when you can work smarter? Embrace the power of AI with Promptmate.” 6. “Generate stunning social media content in minutes. Here’s how Promptmate revolutionizes content creation.” 7. “Stay ahead in the competitive landscape with in-depth competitor analysis tools.” 8. “Efficiency redefined – exploring the multi-step workflows created by Promptmate.” 9. “Automate the mundane, unleash creativity. See how Zapier integration with Promptmate can transform your business.” 10. “Break through the noise with AI-powered marketing planning tools. Plan smarter, not harder.” |
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| Long form caption for topic #2 | Topic 2: The Future is Here Unleash the power of AI with Promptmate. Our advanced tools are built on cutting-edge AI technology, providing you with powerful solutions to optimize your processes. With Promptmate, you can: Automate your workflows: Simplify your daily tasks and eliminate tedious manual work, saving you valuable time and resources. Boost your efficiency: Streamline your operations and increase productivity by automating everything from data analysis to content generation. Make informed decisions: Gain deeper insights into your data with advanced analysis capabilities, empowering you to make strategic choices for your business. Stay ahead of the curve: Be a leader in innovation by adopting AI into your workflow, gaining a competitive advantage in today’s rapidly evolving digital landscape. Experience the power of AI and see how Promptmate can help you achieve your goals. Contact us today for a personalized demo. | 2. Say goodbye to manual tasks: Automate your workflow with Promptmate’s AI tools In today’s fast-paced business world, time is money. Don’t waste precious hours on manual tasks that can be easily automated with Promptmate’s AI tools. Our intelligent systems are designed to handle a wide range of repetitive tasks, from data entry to social media scheduling, freeing up your time to focus on high-value activities. With Promptmate, you can streamline your workflow, reduce errors, and increase productivity across your entire organization. Embrace the power of automation and take your business to new heights with Promptmate’s AI-powered solutions. | 2. “Streamlining your business process just got easier. Dive into the world of AI with our easy-to-use tools.” Say goodbye to the complexities and inefficiencies that have long hampered your business processes. With Promptmate, diving into the world of artificial intelligence has never been easier. Our suite of AI tools is designed with simplicity and efficiency in mind, ensuring you can streamline your business processes with just a few clicks. Whether it’s automating mundane tasks or analyzing large sets of data for actionable insights, our easy-to-use solutions empower you and your team to focus more on strategy and growth, and less on the nitty-gritty of operational challenges. Embrace the future of business with Promptmate’s AI-powered simplicity. |
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Result Comparison: Social Media Content Ideation & Creation
| Aspect | Gemini | Claude | ChatGPT 4.0 |
|---|---|---|---|
| Content Ideation | √ groups topics into categories √ general topics as well as use cases √ creates a headlines and short descriptions | – mostly all headline style topics | – mostly all headline style topics – interchanges general topics with specific use cases/templates |
| Caption Writing | √ longer captions √ structured captions allow for easy readability/scanning √ each caption shortlists 4 benefits, highlighting values √ the list of 4 benefits style creates superior captions for the more general topics, for which both Claude and ChatGPT generated less refined results | X captions need to be reformatted to allow for easy readability | X captions need to be reformatted to allow for easy readability |
The comparison shows: Gemini would be my preferred choice for both Social Media content ideation as well as writing captions. While it may be easier to automate posting with the list format Claude and ChatGPT produce, I prefer having a better overview thanks to the structure Gemini produces.
Also, Geminis caption format is perfect for Social Media Captions, making it the superior choice.
Use Case 2: Blog Article Writing
In order to compare the writing styles of Gemini, Claude and ChatGPT I am using the promptmate.io template SEO-friendly Blog Article Writer, which…
- Develops a competitive blog outline optimized to surpass Google SERPs, enhancing your content’s discoverability.
- Crafts an attention-grabbing introduction that captivates and draws in your audience.
- Generates engaging content for each of the ten dedicated sections, ensuring depth, coherence, and value.
- Optimizes meta descriptions, title tags, and URL slugs for improved SEO performance.
…and more. The article will compare the blog outline and introduction.
| Prompt | Gemini | Claude | ChatGPT 4.0 |
|---|---|---|---|
| Create a blog outline that contains: – introduction – 10 topic paragraph titles – conclusion based on the targeted keyword and google search results. The outline’s goal is to outrank the competition, so make sure the outline you create, is better than the ones on Google Search Results. | Section 1: Introduction – Introduce the topic of AI writing tools and their growing popularity. – Briefly explain the purpose of the blog post: to compare and contrast three leading AI writing tools – Gemini, Claude, and ChatGPT – in the context of copywriting. Section 2: Understanding the Competitive Landscape – Provide a brief overview of each AI writing tool, including their key features, strengths, and weaknesses. Include comparisons based on factors such as: – User interface and ease of use – Output quality and accuracy – Copywriting-specific functionalities (e.g., tone adjustment, long-form content generation) – Integrations and compatibility with other tools Section 3: Diving Deeper into Gemini – Focus on Gemini’s strengths as a copywriting tool, highlighting its unique features and capabilities. – Provide examples of how Gemini can be used effectively for different copywriting tasks, such as: – Generating ad copy – Writing product descriptions – Creating social media posts – Drafting email newsletters Section 4: Examining Claude’s Copywriting Prowess – Analyze Claude’s strengths and weaknesses in the context of copywriting. – Highlight its unique features and functionalities that are particularly beneficial for copywriters. – Provide examples of how Claude can be used to enhance different aspects of copywriting, such as: – Generating creative and engaging headlines – Crafting compelling calls to action – Developing persuasive and impactful arguments Section 5: Unpacking ChatGPT’s Copywriting Capabilities – Analyze ChatGPT’s strengths and weaknesses as a copywriting tool. – Discuss its unique features and functionalities that can be leveraged for copywriting tasks. – Provide examples of how ChatGPT can be used effectively for different copywriting needs, such as: – Generating different writing styles and tones – Adapting content for different audiences – Brainstorming ideas and overcoming writer’s block Section 6: Beyond the Basics: Leveraging Additional Features – Compare and contrast the additional features offered by each AI writing tool, such as: – SEO optimization – Plagiarism checking – Language translation – Content analysis and reporting Section 7: The Cost Factor: Comparing Pricing Models – Analyze the pricing models of each AI writing tool, highlighting the different subscription options and costs. – Discuss the value proposition of each tool in relation to its price point. Section 8: User Reviews and Testimonials – Include relevant user reviews and testimonials for each AI writing tool, showcasing their strengths and weaknesses from a real-world perspective. – This section can help users understand the practical application of each tool and how it has been used successfully by others. Section 9: Choosing the Right AI Writing Tool for Your Needs – Provide a comprehensive guide on how to choose the best AI writing tool for your specific needs. – Consider factors such as budget, desired features, copywriting goals, and personal preferences. Section 10: Conclusion – Briefly summarize the key insights and comparisons presented in the blog post. – Restate the overall purpose of the blog and offer final recommendations for choosing the best AI writing tool for copywriting. – Encourage readers to explore further and experiment with different tools to find the perfect fit for their needs. | Section 1: Introduction Brief overview of the rise of AI copywriting tools Importance of choosing the right AI tool for copywriting needs Introduce the three contenders: Gemini, Claude, and ChatGPT Section 2: Gemini: The Rising Star in AI Copywriting Overview of Gemini’s features and capabilities Strengths in copywriting, such as generating engaging and persuasive content Limitations and areas for improvement Section 3: Claude: The Nuanced and Refined AI Copywriter Introduction to Claude and its unique features Claude’s ability to create nuanced and refined text for copywriting Comparison of Claude’s performance against Gemini and ChatGPT Section 4: ChatGPT: The All-Rounder AI Assistant Overview of ChatGPT’s general-purpose capabilities ChatGPT’s performance in copywriting tasks Limitations compared to specialized AI copywriting tools like Gemini and Claude Section 5: Real-World Copywriting Examples: Gemini vs. Claude vs. ChatGPT Showcase copywriting samples generated by each AI tool Analyze the strengths and weaknesses of each sample Provide insights on which tool performed best for specific copywriting tasks Section 6: Factors to Consider When Choosing an AI Copywriting Tool Discuss important factors such as accuracy, creativity, adaptability, and ease of use Highlight how Gemini, Claude, and ChatGPT fare in each factor Help readers prioritize factors based on their copywriting needs Section 7: Adapting Your Copywriting Process to AI Tools Provide tips on integrating AI tools into a copywriting workflow Discuss the importance of human oversight and editing Offer best practices for collaborating with AI copywriting tools Section 8: The Future of AI Copywriting: Trends and Predictions Explore emerging trends in AI copywriting technology Discuss potential future developments for Gemini, Claude, and ChatGPT Provide insights on how AI copywriting tools may evolve to better serve copywriters Section 9: Frequently Asked Questions (FAQs) Address common concerns and questions about using AI tools for copywriting Provide concise answers to help readers make informed decisions Cover topics such as cost, learning curve, and potential limitations Section 10: Conclusion Summarize the key points of the blog post Provide recommendations on choosing the best AI copywriting tool based on specific needs Encourage readers to experiment with Gemini, Claude, and ChatGPT to find the best fit for their copywriting requirements By following this outline and providing in-depth, informative content, your blog post has the potential to outrank the current Google search results for the target keyword “Gemini vs Claude vs ChatGPT for Copywriting.” | Introduction: Section 1 Introduce the rise of AI in copywriting. Outline the importance of choosing the right AI tool for enhancing copywriting tasks. Present the purpose of the blog: to compare Gemini, Claude, and ChatGPT in the realm of copywriting. Section 2: Understanding the AI Players – Gemini, Claude, and ChatGPT Brief overview of Gemini, Claude, and ChatGPT. Discuss their origins and current capabilities. Section 3: The Art of AI Copywriting and Its Impact on Content Quality Explain what AI copywriting entails. Explore how AI has revolutionized the copywriting industry. Section 4: Gemini for Copywriting – Advantages and Limitations Dive into Gemini’s features relevant to copywriting. Analyze its strengths and weaknesses in copy creation. Section 5: Claude – The Nuanced Writer’s Choice Overview of Claude’s capabilities in producing nuanced and refined texts. Evaluate Claude’s performance in various copywriting scenarios. Section 6: ChatGPT – The Versatile Generalist Discuss ChatGPT’s generalist approach to copywriting. Assess its adaptability and creative capabilities in generating diverse content types. Section 7: Feature Face-off: Comparing Usability and Efficiency Compare Gemini, Claude, and ChatGPT on user interface, ease of use, and output efficiency. Offer insights on workflow integration. Section 8: Quality Comparison – Innovativeness, Readability, and Persuasiveness Critically analyze the output quality of each AI tool in terms of innovation, readability, and persuasiveness. Highlight which AI excels in creating compelling copy. Section 9: The Cost of Innovation – Analyzing Affordability and Access Explore the cost-effectiveness of each AI tool. Discuss the accessibility and any subscription models if applicable. Section 10: Conclusion Recap the key insights from the comparison of Gemini, Claude, and ChatGpt in copywriting. Provide guidance on selecting the most suitable AI for specific copywriting needs. Encourage readers to experiment with each tool to find their perfect AI copywriting companion. Final Thoughts: End with a thought-provoking statement on the future of AI in creative processes like copywriting. Invite readers to contribute their experiences and preferences regarding AI-generated content. |
| Write the paragraph for the introduction of the outline. Always add the title of the paragraph. Then, write the paragraph in the first person, as if you were speaking from your POV and you are talking to me, by your own first hand experience. The paragraph must be a maximum of 100 words long. Must be shaped in the form of a conversation. The paragraph must contain value and knowledge, must also be SEO friendly and including the target keyword. Avoid generic openings such as “Hey there”, etc. Never mention that you’re a language model. Respect every instruction I gave you strictly. | Introduction: The AI Writing Revolution in Copywriting Do you remember the days of staring at a blank page, desperately trying to conjure up the perfect words for your ad campaign or product description? Well, those days are over, thanks to the rise of AI writing tools. These powerful tools have taken the copywriting world by storm, offering an innovative way to generate high-quality content, boost creativity, and save valuable time. In this comprehensive guide, we’ll dive deep into the world of AI writing tools, specifically focusing on three leading players: Gemini, Claude, and ChatGPT. We’ll compare and contrast their strengths and weaknesses, exploring their unique features and functionalities, and revealing how they can empower you to become a copywriting superstar. Buckle up, word-warriors, because we’re about to embark on an exciting journey into the future of copywriting! | Title: Discovering the Best AI Copywriting Tool: My Journey with Gemini, Claude, and ChatGPT Hey, I’ve been exploring the world of AI copywriting tools lately, and let me tell you, it’s been quite an eye-opening experience! As someone who creates content for a living, I know how crucial it is to find the right tools to streamline your workflow and boost your creativity. That’s why I decided to dive deep into three of the most talked-about AI copywriting assistants: Gemini, Claude, and ChatGPT. Each has its own unique strengths and quirks, and I can’t wait to share my firsthand insights with you! | Introduction: Embracing the Future of AI in Copywriting Diving into the brave new world of copywriting, I’ve come to realize the massive shift technology has introduced in creating content. Especially with AI tools like Gemini, Claude, and ChatGPT at our fingertips, the art of writing has evolved significantly. In my journey, selecting the right AI companion became a pivotal decision. This exploration is not just about pitting Gemini vs Claude vs ChatGpt for copywriting; it’s about understanding how these tools can transform our approach to content creation. Each has its unique flair, promises to streamline workflows, and offers a new perspective on creativity. Through this blog, I’ll share insights from firsthand experiences, helping you navigate the nuances of AI-assisted copywriting, ensuring your content stands out in both quality and creativity. |
Result Comparison: Blog Article Writing
| Aspect | Gemini | Claude | ChatGPT 4.0 |
|---|---|---|---|
| Blog Outline | √ the key aspects detailed in the sections provide a good overview of what is going to be written about and an easy way to edit the outline before moving on to writing the sections X the sections on each AI Systems seem to suggest extensive chapters, where I believe the more extensive part should on the actual comparison of generated samples of each AI System | √ most sections are valuable topics with promising content for the reader √ overall a very good outline | X good outline, but runs the risk of being text heavy and thus difficult to read/scan |
| Introduction Writing Style & Quality | √ most interest evoking of the three intros √ starts with a well written and thought out scenario √ overall well written | √ well on point and cohesive in it’s storytelling √ the short length & use of keywords makes it perfect for a blog article for both – readability as well as SEO friendliness | X “Diving into the brave new world of…” has the definite taste of ChatGPT text generation X ChatGPT intros always seem to oversell the topic at hand, with little critical aspects X ChatGPT tends to use too many adjectives (for my taste), which makes texts too fluffy & creates the repetitive ChatGPT style |
In order to create a great blog article outline, it seems valuable to run the prompt with all the AI Systems. After all, this is the structure for the entire article. I personally would then pick and choose, pre-determining the length of each chapter so that the article will be value packed at the end.
As for the writing which is here only compared for the introduction, definite favorites are Gemini and Claude over ChatGPT.
I always recommend editing the final draft that is created, using the AI written article as a suggestion or rough draft. This ensures you are familiar with all the content (and capable of putting your name under it), as well as it is the only way to bring in your personal note and touch to the article.
Use Case 3: Writing Ad Copy
I will use the template Direct Response Ad Copy Writer For High Ticket Products [Ogilvy Method] for this comparison. It is a step-by-step framework which ensures your ad copy stands out, captivates your audience’s attention, engages them effectively, and drives action towards your high-ticket offering.
The comparison will compare the generated Headlines and Ad Body Copies.
| Prompt | Gemini | Claude | ChatGPT 4.0 |
|---|---|---|---|
| Based on audience insights and on the big idea, craft a headline that immediately captures attention and communicates the most important benefit or aspect of your product/service. Make it intriguing, clear, and impactful. AVOID AVOID AVOID generic words such as “enhance, transform, unleash, release, discover, introducing, experience” and other typical words language models use often. | Tax Resolution Domination: Master Client Control & Win Big! | “The $23 Million Tax Resolution Blueprint: Skyrocket Your Practice and Crush Cases with Proven Strategies” | “Win the IRS Game: Power Your Practice with Proven Tax Resolution Mastery” |
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Result Comparison: Writing Ad Copy
| Aspect | Gemini | Claude | ChatGPT 4.0 |
|---|---|---|---|
| Headline | √ short & on point | √ the impressive sum makes for an eye catching and interest evoking headline √ best headline out of the 3 | X does sound as if written by ChatGPT |
| Ad Copy | √ includes bullet point lists for easy readability √ 2 Client Testimonials are placed at the end where they can be graphically highlighted to catch readers attention | √ includes bullet point lists for easy readability √ 1 Client Testimonial is placed at the end where it can be graphically highlighted to catch readers attention | √ employs a headline followed by description text structure X Quotes only 1 testimonial, placement of testimonial is not ideal as it is part of the text |
As for the headline, Claude‘s output, albeit the longest, is my favorite. Though the Gemini version is perfectly on point and the shortness might be easier to read in a graphic/landing page.
The Ad Copy results all have quite a lot common, which is probably due to the fact that the website source used, is rather extensive. I prefer the structures Gemini and Claude created, and again would give most points to Gemini for highlighting 2 testimonials at the end.
Conclusion
And the winner is… Google Gemini!
After comparing Gemini, Claude and ChatGPT 4.0 for their copywriting capabilities based on the three Use Cases above, my go to AI copywriting assistant would be Gemini. Should I need a second opinion or seek a different angle, Claude would be the definite next option.
If I had to write informational texts or any long form text, I would go for Claude. Anything that requires structured content and is aimed at a target group or platform where there is high content load (such as Social Media) and one is generally dealing with low attention spans – Gemini would be my first choice.
Copywriting with Promptmate.io
In Promptmate it is easy to switch between different AI Systems, simply using a drop down menu and choosing from all integrated AI Systems, which you can find here.
With all the above information at hand, you can for example choose to create your SEO-friendly article outline for a blog post with Gemini, then create the text for each section with Claude and run all the prompts that require less fine-tuning such as generating Meta-Description etc. with ChatGPT (which also costs less credits to use). Try it out!
